User Experience VII

The tale of three cars:
Toyota Aygo, Citroen C1 and Peugeot 107

When a product becomes a commodity, stuff like this can happen.

These three cars have something in common:
The design and engineering is the same
They are built in the same factory
They are built by the same people
They drive the same

What is different?
Some trim and fabrics
Some external details
Brand
And the perceived user experience from the brand and all that comes with it.


More Info at the dealer's website